Step into the Magical World of HubSpot!
Ready to uncover your true marketing powers? Where do you belong within the Institute of Marketing Magic?
How do you prefer to approach a new marketing challenge?
Break it down into data and find trendsCreate a story-driven campaign to engage the audience
Plan a step-by-step strategy and execution
Focus on segmenting the audience for a personalized approach
Nurture leads by developing relationships over time
Identify potential pitfalls and risks first
What motivates you most in your marketing efforts?
Seeing measurable results in analyticsCreating compelling content that resonates with people
Implementing successful campaigns that drive conversions
Building strong, long-term relationships with leads
Ensuring that every message reaches the right segment
Avoiding mistakes and optimizing processes
How do you handle feedback on a campaign that didn’t perform well?
Analyze the data to understand what went wrongRevise the messaging to better connect with the audience
Adjust the strategy and optimize future execution
Work on nurturing the audience for better engagement
Refine audience targeting and segmentation
Focus on identifying errors that led to failure
Which of these best describes your work style?
Precise and data-drivenCreative and expressive
Structured and results-focused
Patient and relationship-oriented
Organized and detail-oriented
Cautious and risk-averse
What role do you naturally take on in a team?
The data analyst who directs decisionsThe storyteller who shapes the vision
The strategist who drives execution
The nurturer who builds team cohesion
The planner who focuses on precision
The risk assessor who keeps the team grounded
How do you usually react to tight deadlines or high-pressure situations?
Focus on the numbers to guide decisionsStay calm and focus on creative solutions
Create a clear action plan to manage tasks
Seek help from colleagues to strengthen results
Prioritize and organize tasks for efficiency
Cautiously address each issue to avoid mistakes
What does success in marketing look like to you?
Predicting trends and achieving measurable goalsConnecting deeply with the audience through stories
Executing flawless campaigns that convert
Building long-term, loyal customer relationships
Perfectly segmented and targeted communications
Avoiding costly errors and navigating risks successfully
Your Marketing Magic Score:
Your Marketing Persona:
Share Your Results:
Share on Facebook Share on X (formerly Twitter) Share on LinkedInBRING FORTH THE MAGIC IN YOUR MARKETING

Imagine a world where your marketing efforts flow effortlessly, capturing hearts and minds while delivering results that dazzle - it's all possible with HubSpot's enchanting capabilities!



GO2 Institute of Marketing Magic with HubSpot
Understanding the mechanics and science of connecting with prospects and customers with HubSpot will help you release the magic in your marketing campaigns.
Marketing Arts & Use of (HubSpot) Wands
Just like every wizard needs a well-built wand to perform the greatest feats of magic, as a marketer, you need a solid and integrated marketing platform to manage your campaigns.
No longer can a business afford to have a copywriting team, a digital team, sales, customer service, etc., working on separate tasks without visibility into progress and activities. It’s costly and inefficient not to coordinate work. HubSpot can help. Like a trusty magic wand, HubSpot can amplify your efforts to tackle the most demanding marketing incantations.


Segmentation and Enchantment
Are your words and content reaching your target audience? Can you influence purchases, or are your ads fading into the digital void?
HubSpot has a plethora of spells, tools, and techniques that help you better understand your audience, connect with them on a deeper level, and provide a better buyer and customer experience. That starts with the CRM at the core of HubSpot, your spell book for customer connections. Craft a message that moves with support from HubSpot’s built in AI, and then track customer activity from a single screen so you can better support your communication strategy.
Analytics, Reporting and Visionary Arts
Ever struggle to figure out what to do next with your marketing efforts? Do you wish you had psychic powers and could peer into your audience's mind or see the future?
You don’t need a crystal ball or astrologist when you use the analytics built into HubSpot. The more data you have about the activities and engagement of your audience, the more confident you can be in your planning and campaigns. HubSpot makes collecting and using critical information easy with built in reports, dashboards, and custom analytics that simplify your marketing divination.

After 6 months, HubSpot customers see:

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The Science of Audience Growth and Apothecary Arts
Like growing finicky and temperamental magical plants, there’s a science and an art to audience growth.
It starts by understanding who the audience is, their goals, needs, fears, and more. Then, nurture and support them using HubSpot. Water them regularly with content on the marketing channels where they live and work. Support them with information. Once you see how to transform audience knowledge into a marketing strategy, you’ll turn HubSpot into an audience growing magical greenhouse.
The Alchemy of Campaign Management and Elixirs
Are you managing your marketing campaigns on a spreadsheet? Or maybe you’ve cobbled together a few different marketing apps that work okay and you're just getting by.
At some point, that tangle of information becomes less spellbinding, which leads to mistakes and inefficiency. There’s a craft to successfully managing marketing campaigns, and it doesn’t require runes of binding or secretive formulas. In fact, everything you need is built into the HubSpot platform, from social media marketing to ad management, landing pages, CTAs, and more. In this lesson, you’ll see how to turn your great idea into an action plan that leads to more sales.


Protection Against Marketing Pitfalls
Even with a trusty wand, a handy spell book, and a collection of arcane secrets at the ready, there are dangers to the magic arts.
Likewise, with HubSpot, every marketing idea isn’t going to become business gold. There are pitfalls and mistakes that even the greatest marketing minds struggle with. In this lesson, we’ll cover many of the most dangerous mistakes that HubSpot marketers fall into. For example, bad data in your contact list, not setting a goal, and forgetting to market to your existing customers. Don’t be lured by the siren song of dark magic and easy success; set yourself up for long term success.

Customer Success Stories
See how GO2 helped a manufacturer increase their year-over-year sales by 26%.
Magical Resources

Website Grader
How does your website stack up against the rest of your industry?

Marketing ROI Calculator
Do you know your return on marketing investment (ROMI)?

Marketing Scorecard
Curious to see how well your marketing and sales are doing compared to industry best practices?
Share an Energy Potion with Us
It doesn't take a ritual or arcane spell to unlock the magic in HubSpot. You need the right partner. If you want to discuss your business goals with a HubSpot expert, then contact GO2 Partners today.