What is a Buyer Persona?

Spend enough time talking about someone in marketing, and you are bound to hear the phrase “buyer persona” – that magical and mythical unicorn of the marketing world.

Marketing teams devote time and energy to constantly revising and studying their “buyer persona.” Some companies call them a customer persona, or marketing persona, or even target persona, but they are all the same thing. They’ll insist that with the right combination of persona details and data every marketing effort will click, delivering astounding results.

The problem for many businesses is that sales and marketing aren’t using the insight and lessons from the buyer persona. They create a persona, but quickly fall back to the tried and true marketing strategies they know and love.

What is a Marketing Execution Program, and why your Business Needs One

In a modern market defined by constant communication, you need a well-balanced marketing plan to nourish your growing business.

From email to Artificial Intelligence, the channels of marketing communication are always expanding — and if you don’t fill them with your message, the competition will. However, with rapidly developing tech and ever-evolving customer expectations, it’s no surprise that a company’s marketing needs will quickly outpace its in-house capabilities.

How to Create an Effective Sales Presentation that Wins Sales and Business

Creating a Sales Presentation that Works.

You’ve got cutting-edge solutions, innovative processes, and the best team in the business. Crafting a persuasive sales deck around all the amazing things your business brings to the table seems like a no-brainer.

But, in today’s customer-centric marketplace, it’s not the best way to win sales. A deck focused on your products and services won’t get the results you want for one important reason: