The Do's and Don'ts of a Website

Website Best Practices

Does your website set you up for success? We're going to discuss some of the key components of a website and how it can help in driving more leads.

Website Do's & Don'ts

There are plenty of website pitfalls that can effect your ability to drive leads. We'll go over what to do and not to do to make sure you're not falling victim to a decrease in business.

Website Maintenance

It's important to stay on top of maintaining your site and optimizing your content for your audience. We'll outline some ways to check your website performance and how to fix common issues.

A user-friendly interface, mobile responsiveness, high-quality images of products, clear and concise content about services, and strong calls-to-action encouraging users to contact or request a quote. Additionally, including customer testimonials and integrating SEO practices to increase visibility are crucial.

Regular updates are recommended to keep your content fresh and SEO rankings high. Aim for monthly updates at a minimum, with more frequent updates for blogs, news, or product additions.

Key elements include an 'About Us' page that establishes credibility, a 'Contact' page with multiple communication options, detailed 'Services' pages, and a 'Product Gallery' showcasing various garage door options. FAQs, customer testimonials, and clear service area information are also important.

Transparency is key in building trust with potential customers. If possible, include starting prices for your products or services, or create a page explaining why prices may vary and encourage direct inquiries for accurate quotes.

Avoid overwhelming users with too much information at once, using technical jargon without explanations, and neglecting mobile optimization. Additionally, ensure your site loads quickly and avoids excessive pop-ups which can deter potential clients.

Conduct monthly checks to ensure all links are working, content is up to date, and there are no loading issues. More thorough maintenance, such as software updates and security checks, should be performed quarterly.

Absolutely. Slow loading times, broken links, or outdated information can frustrate users, potentially driving them to competitors. Regular maintenance helps provide a smooth, professional online experience that reflects the quality of your service.